The Perfect Fit
With White Lace Bridal
Story: Jennifer Kranz - Photos: Provided
A cornerstone of the Bismarck wedding scene for over four decades, White Lace Bridal has made it their goal to bring unique high-quality gowns to western North Dakota.
The experience of finding your perfect dress should be just as incredible as the gowns themselves. White Lace Bridal carries multiple designers and size inclusive gowns to cater to a wide range of brides. Owner Rachel is expecting bold dresses with texture and color to lead the bridal gown trends in 2026. The staff at White Lace Bridal ensures a memorable day choosing your wedding dress that is catered to especially to you and your bridal crew.
Dresses that Do More
Service has always been close to Rachel’s heart and it’s a part of the fabric of White Lace Bridal, too. They are a part of Maggie Soterro’s sustainability initiative with ‘One Tree Planted.’ For every Maggie Soterro gown sold a tree is planted. In 2025, White Lace had 250 trees planted on the store’s behalf.
Taking the Stress out of Planning
Ok, you’ve said yes to your dream dress, now let’s start planning your best day ever. White Lace Bridal Events offers an array of planning packages that is sure to be a perfect fit, just like your dress.
Three Packages
The Wedding Month package- ideal for a bride who has everything planned, but she needs help on the day of her wedding to make sure everything runs smoothly so she can focus on what matters most- her day, her love, and her family and friends. “I will help them create a schedule for the day and help carry out the small things. They’ve never done this before so I’m helping out with the details and making sure that what the bride envisioned is carried out,” Rachel explains. “I coordinate with the vendors, so the bride’s focus can be on what’s happening in the moment.”
The Design and Planning package is for the bride who wants to plan their wedding but doesn’t know the steps. Rachel will walk you through the entire process, giving you vendor recommendations and everything you could need in-between. This includes next steps and deadlines, all of which are planned out over meetings leading up to your wedding day.
The Dream to Reality package is White Lace Bridal’s full-service wedding planning package. “We work with the bride to make sure her vision is coming through correctly. We are setting up meetings with vendors and we’re at those meetings,” Rachel explains. “We’re taking your budget and we’re making your vision come to life while guiding you every step of the way.”
Bloom and Brew is for the bride that wants an intimate and creative experience with her bridal party. Rachel has partnered with a floral wholesaler and will procure everything needed to create bouquets the day before the wedding. Coffee and a brunch set up are included while Rachel teaches your crew how to create stunning bouquets.
